BioOne has a new brand identity. This redesign better communicates BioOne’s role as nonprofit publisher and provider of financially sustainable products and services.
Since its inception in 1999, BioOne has continued to adapt to changes in the scholarly communications industry. Our goal in rebranding is to reflect our growth and clearly distinguish between the organization and its core product, BioOne Complete, while retaining the equity in our brand.
The new identity includes an update to the existing BioOne Complete logo, and a distinct organizational logo for BioOne. The designs are modern, utilize brighter colors, yet maintain the organic form and classic feel of the previous logo.
This rebranding is another step forward for BioOne, allowing us to better communicate our organizational capabilities, increase awareness for our products and services, and advance our mission for the benefit of all our stakeholders. While our appearance has shifted, BioOne’s commitment to providing cost-effective access to critical bioscience research has not changed.
We are excited to share this news with you, the BioOne community. In the coming weeks, we will be rolling out the new identity and reaching out to our partners with information for adding the new logos to your website.
If you have questions, comments, or requests, please contact us.